Jo Robertson

Jo started as a placement student in 2006 as part of her Travel and Tourism Management degree and the rest they say, is history. Born in Newcastle and raised by very active parents, she was lucky enough to spend many summers camping and hiking in the Alps and skiing during the winter. Weekends were spent outdoors mucking about in boats or in the hills, and whilst she begrudged being dragged up windy mountains as a child, she still does all of these things now!

Having joined as a product manager, she travelled from the moment she started and as the company grew, she was lucky enough to visit some incredible destinations.

The first holiday Jo helped set up was our trip to Costa Rica and she just loves the variety of wildlife, the people and the stunning landscapes. She later explored Borneo for us and even managed to bump into Sir David Attenborough in a cave! Jo was also lucky enough to travel to Finnish Lapland as the original member of our team to visit Wilderness Hotel Nellim, where she saw the Northern Lights on the very first night!

Whilst she is now primarily based in the UK office, she loves to read the questionnaires from our clients. She gets a lot of satisfaction from hearing about families sharing experiences and adventures in some stunning parts of the world.

Jo and her sister still go on active family holidays with their parents (husbands in tow), and whilst she is cross her Dad is still fitter than she is, she strongly believes that shared family experiences are one of the most important things in life.

Favourite experiences

  • Meeting Sir David Attenborough in a cave in Borneo is probably a life highlight
  • Exploring the Julian Alps and Soča river in Slovenia
  • Seeing baby turtles hatching in Costa Rica
  • Snowmobiling on the sea ice at Brändön Lodge, Swedish Lapland
  • Drinking hot juice around a campfire whilst watching the Northern Lights at Wilderness Hotel Nellim


Places visited:

The Lake District, South Africa, Slovenia, Borneo, Costa Rica, Morocco, Austria

Nellim, Menesjärvi, Brändön Lodge, Luosto, Harriniva, Jeris, Ranua, Kuusamo, Tromsø

Get an expert opinion

Family holidays are so important so please get in touch and let our Travel Experts use their firsthand experience to help you make the right decision for your family. We’ve explored our destinations with our own families, we’ve slept in the accommodation, dined in the restaurants, rafted on the rivers, zip wired through the tree tops, played in the snow, marvelled at the Northern Lights… So please contact us if you have any questions.

Learn more about our experience

    Created by families for families

    Experience real adventures enjoyed safely

    Family friendly destinations and accommodation

    Maximising your precious family time


    Family time, not screen time

    Family memories to treasure

    No kids clubs - Mum and Dad can play too

    Enjoy the company of like-minded families


    Family owned and run

    Proudly Independent

    Personal, hands-on service

    Fair and sustainable work ethos


    We safety check every activity so you don’t have to

    100% ATOL and ABTA protection

    Peace of mind promise


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